• 1
    Midnight Sun Daze

    Identity, 2022

    Logotype and ouija board design for Kimberly in <Midnight Sun Daze> by Eunsol Lee, ≪Never Alone≫, 2022

  • 2
    Woodland Fantasies

    Disc Package Graphic, 2022

    Lettering Disc Packaging for <Woodland Fantasies>(2022) by Guixine(@guixine_x).

  • 3
    mystrengthistrashcan.com

    website, 2022

    https://mystrengthistrashcan.com/ for W/O F.

  • 4
    The Fable of Net in Earth

    Exhibition Design, Editorial, Website, Installation, 2022

    2022 ARKO Art & Tech Festival: The Fable of Net in Earth, August 11–October 23, 2022, The 2022 ARKO Art & Tech Festival The Fables of Net in Earth metaphorizes a decentralized network system of Web 3.0 by likening it to a system of fungal clusters, such as mushrooms and molds. This fable addresses the unrevealed entanglement of humanity, nature, and mythological beings as beings of earth, aiming to show the magical world they portray, and is a story about “worlding” with earth beings.

  • 5
    (ae)

    identity, websiste, 2021

    identity and archive & shop website for seoul-jeju-berlin-... based nomadic industrial studio (ae). www.aeoffieces.com

  • 6
    Pro-Pose

    Poster, Leaflet, 2022

    Poster and leaflet for ≪Pro-Pose≫(2022, SAGA) by Young Bae.

  • 7
    MyGraveMyPeace, 100 Films 100 Posters, jiff

    Poster, Website, 2022

    Poster and Website for King Lear(1987, Jean Luc Godard), exhibited at '100 Films 100 Posters' at Jeonju International Film Festival.my

  • 8
    Kimberly & Friends

    identity, nft, moving image, 2022

    Set of identity assets including logotype and watermark for <Kimberly&Friends> by Eunsol Lee(SeMA, 2022). Borne from Kimberly’s spit, the friends and their manifesto land on a piece of paper, and as the wet stain dries out, an image of an (im)material watermark begins to appear.

  • 9
    Kimberly & Friends NFT

    identity, nft, moving image, 2022

    Set of identity assets including logotype and watermark for <Kimberly&Friends> by Eunsol Lee(SeMA, 2022). Borne from Kimberly’s spit, the friends and their manifesto land on a piece of paper, and as the wet stain dries out, an image of an (im)material watermark begins to appear.

  • 10
    Hinterland

    identity, poster, web, 2021

    Set of visual outcomes for <Hinterland> directed by PACK. rystalized stones and data forensic from future.

  • 11
    Sound and Memory, wip

    web poster, moving image, 2021

    Key visual for Mag Be(Attitude) Vol 1. Sound and Memory. Musical Notes and beans, stems, strings, flowers forming alphabets.

  • 12
    Sound and Memory

    web poster, moving image, 2021

    Key visual for Mag Be(Attitude) Vol 1. Sound and Memory. Musical Notes and beans, stems, strings, flowers forming alphabets.

  • 13
    The Raw

    Exhibition Design, Editorial, Website, Installation, 2022

    For Group Exhibition ≪The Raw≫, 2022.5.3.-5.29., Incheon Art Platform

  • 14
    Magazine Them

    Identity, 2019

    Logotype and Identity System for Magazine Them.

  • 15
    Axe and Dummy Heads Catalogue

    Editorial, 2021

    Book for “Axe and dummy heads”, KULA!(Sojin Kwak, Muyeong Kim, Solee Kim), Insa Art Space, 2020.12.22. - 2021.2.20.

  • 16
    Axe and Dummy Heads

    poster, leaflet, installation, 2021

    For “Axe and dummy heads”, KULA!(Sojin Kwak, Muyeong Kim, Solee Kim), Insa Art Space, 2020.12.22. - 2021.2.20.

  • 17
    2.XD:1~9(1)

    diagram, digital painting

    The x-axis indicates a momentum which refers to a temporal occupancy of an object on a coordinate plane. The y-axis indicates an amount of area object is attached on the surface of the given space. This refers to the spatial occupancy of an object on a coordinate plane.In the set of “2.xD”, the superior entity between 2-dimension and 3-dimension is a spider. Starting from a single centripetal point, a spider interweaves the lines to build up the space. When watching a spider spinning its web, one can realize its struggle to extend its existence from 2-dimension to 3-dimension. Following nine objects appear along with the spider raising an spatiotemporal anchor to reveal the spectrum of “2.xD”. The Spider becomes the omnipotent being in the spatiotemporal plane spinned by itself and can always rebuild the plane by taking out the blueprint. The objects caught in the spider’s web would bear eternal ignorance of the truth that the actual substacne of the trap has originated from a single dot. (work as @ffigs.kr)

  • 18
    2.XD:1~9(2)

    diagram, digital painting

    The x-axis indicates a momentum which refers to a temporal occupancy of an object on a coordinate plane. The y-axis indicates an amount of area object is attached on the surface of the given space. This refers to the spatial occupancy of an object on a coordinate plane.In the set of “2.xD”, the superior entity between 2-dimension and 3-dimension is a spider. Starting from a single centripetal point, a spider interweaves the lines to build up the space. When watching a spider spinning its web, one can realize its struggle to extend its existence from 2-dimension to 3-dimension. Following nine objects appear along with the spider raising an spatiotemporal anchor to reveal the spectrum of “2.xD”. The Spider becomes the omnipotent being in the spatiotemporal plane spinned by itself and can always rebuild the plane by taking out the blueprint. The objects caught in the spider’s web would bear eternal ignorance of the truth that the actual substacne of the trap has originated from a single dot. (work as @ffigs.kr)

  • 19
    Luncheon for YINYANG

    poster, 2020

    A scene of luncheon as a diagram, which is comprised of YINYANG's symbolized keynotes. YINYANG, consists of two graphic designers, concentrates on using images as text through a form of diagram.

  • 20
    Heraldry of YINYANG

    poster, diagram, 2020

    A figure of heraldry as a diagram, which is comprised of YINYANG's symbolized keynotes. YINYANG, consists of two graphic designers, concentrates on using images as text through a form of diagram.

  • 21
    Worksheet For Peeping Tom

    poster, 2017

    Peep through the keyhole and get the codes to finish the worksheet. Peeping Toms can sometimes be creative. featured GDFS 2017, interviewed by GDFS 2017 International Poster Book

  • 22
    The Glassbead Game

    poster, 2019

    Graphic experiments monetizing the value of digitally interconnected texts. Using basic rule of Herman Hesse’s <The Glassbead Game> and twitter’s characteristic structure of thread, collected threads from random twitter accounts are visualized them into a figure of fine jewelry

  • 23
    Still Life

    poster, 2018

    A Term "Still Life” means a work of art depicting mostly inanimate subject matter. Linguistically playing with a term “Still Life”, I twisted traditional image of still life  in two unreasonably opposite way. Inspired by “Natural Morte”, a French expression of the term, I killed every still lives again. Also inspired by “Animation”, which has both means liveliness and a term of art genre, I resurrected all of them. Three versions of “Still Life” is a result of overthrowing traditional notion of the art genre(still life) with graphic tool and linguistic playfulness.

  • 24
    The Masque of the Red Death

    editorial, video, installation, 2019

    E.A.Poe’s <The Masque of the Red Death> is made to both micro and macro version of folding screen shaped structure. The structure is as exactly designed as what Poe portrayed the palace in the story. When it is micro-scale, you can read it as a book. When it is macro-scale, you can be surrounded by the structure.

  • 25
    Midnight Sun

    poster, editorial, moving images, small goods, 2019

    Art direction for <Midnight Sun>, Elephantspace AyoungKim, Minha Park, PARKingCHANce

  • 26
    Midnight Sun 2

    poster, editorial, moving images, small goods, 2019

    Art direction for <Midnight Sun>, Elephantspace AyoungKim, Minha Park, PARKingCHANce

  • 27
    Crypto Cloud Nine

    poster, research, 2019

    Rapidly rising figures of cryptocurrency brings its holder to Cloud Nine, the top of extreme euphoric state. This is a graphic experiment finding the link between meteorology, cryptocurrency and Dante’s Paradiso. Buying trend forming clouds and selling trend leading to precipitation, cryptocurrency market is a sort of sacred meteorological phenomena. Flow of bid price, visualized with dojo candlesticks, forms clouds to higher heaven, instantly leads Dante to find his way reaching the top of Cloud Nine.

  • 28
    Trail Dust

    poster, 2020

    The Rainbow Herbicides are a group of "tactical use" chemicals used by the United States military in Southeast Asia during the Vietnam War. Success with Project AGILE field tests with herbicides in South Vietnam in 1961 and inspiration by the British use of herbicides and defoliants during the Malayan Emergency in the 1950s led to the formal herbicidal program Trail Dust. Herbicidal warfare is the use of substances primarily designed to destroy the plant-based ecosystem of an agricultural food production and/or to destroy foliage which provides the enemy cover.

    The image warns about permanent danger originating from "Trail Dust" and protects the Vietnamese residents from those toxic residual substances. The image is to be placed horizontally on the floor rather than to be hung on the wall. The poster is made for Vietnamese, being utilized as a picnic mat for protecting people from chemically polluted ground surface.

  • 29
    Dear Camus.

    Exhibition Design, 2020

    Art direction for 'Dear Camus', online-letters-exchanging archive arranged by Elephantspace. Six artists from four different nations share their daily records during self-quarantine due to COVID-19.

  • 30
    The Crop Rotation

    video, editorial, web, 2017

    Graphic gardening using the crop rotation as a cultivating method. It prevents the gardener from getting bored with limited number of floras.

  • 31
    Painting the Roses Red

    poster, 2017

    [Cards:] Painting the roses red We're painting the roses red We dare not stop or waste a drop So let the paint be spread We're painting the roses red We're painting the roses red Painting the roses red And many a tear we shed [Three:] Because we know [Two:] They'll cease to grow [Ace:] In fact, they'll soon be dead [Cards:] And yet we go ahead Painting the roses red

    Worked in AABB, exhibited in "New Public Design 2017", Culture Station Seoul 284

  • 32
    The Crop Rotation2

    video, editorial, web, 2017

    Graphic gardening using the crop rotation as a cultivating method. It prevents the gardener from getting bored with limited number of floras.

  • 33
    Emerald City Seoul

    poster, 2018

    As a re-interpretation of 'New Public Design Menifesto', Seoul is rebuilt as the Emerald City from <the Great Wizard of Oz> to show how easily people can be fooled by plausible public design. Without emerald spectacles, it is no more than just a poorly-built gray structure. Worked in AABB, exhibited in "New Public Design 2017", Culture Station Seoul 284 

  • 34
    Exploring Emerald City

    Video, 2018

    As a re-interpretation of 'New Public Design Menifesto', Seoul is rebuilt as the Emerald City from <the Great Wizard of Oz> to show how easily people can be fooled by plausible public design. Without emerald spectacles, it is no more than just a poorly-built gray structure. Worked in AABB, exhibited in "New Public Design 2017", Culture Station Seoul 284 

  • 35
    THE REAL Museum2

    poster, video, web, 2017

    Virtual museum curating 18 masterpieces illustrating Ovid's Metamorphoses. The museum is  de-constructed under Lacanian theme of the Evil Gaze from Schema L. 

  • 36
    THE REAL Museum

    video, web, poster, 2017

    Virtual museum curating 18 masterpieces illustrating Ovid's Metamorphoses. The museum is  de-constructed under Lacanian theme of the Evil Gaze from Schema L. 

  • 37
    Cabinet of Wonder

    poster, 2017

    Poster for "Cabiniet of Curiosities", archive of works from HIVCD Research Design Studio(1)(Instructor: Jaewon Seok).

  • 38
    Ici Repose Vincent Van Gogh

    poster, small prints, 2019

    Art Directtion for Elephantspaces's <From Vincent Van Gogh>, Art Documentary Concert by (Vocal)Hanyul Lee, (Guitar)Sup Lee, (Piano)Alphonsus Han Bin Lee

  • 39
    Creative Cloud Cabinet

    poster, 2019

    “There are no rules of architecture for a castle in the clouds.” In this set of images, ‘the clouds’ refers to ‘adobe creative cloud’.

  • 40
    Art and Mind by Amelie Ravalec

    poster, editorial, small goods, 2019

    Art direction for Elephantspace's 2019 Film&Moving Image Special Screening Program: <Art and Mind> by Amelie Ravalec

  • 41
    Sacred Teabag

    video, research, 2017

    The origin of manufacturing teabag traces back to the ancient animism. Manufacturing a teabag and mummifying a dead body have significant similarity in their processes: Eliminating non-essential volume and preserving the essence in the vessel to resurrect whenever we want. Without realizing it, we are participating in religious ritual serving the soul of tea leaves while brewing and drinking a cup of tea.

  • 42
    Y's Inferno

    web, 2017

    Digital infernal area based on life of real person surnamed You, and depictions of inferno from Dante's Inferno. Based on Dante’s construction manual of inferno and You's crime records, 1640㎡ of infernal space was built.

  • 43
    HIVCD Design Colloquium

    poster, 2016

    Poster series for Design Colloquim lecture at Hongik University, Visual Communication Design (hosting Kyuhyung Cho)

For any inquiries: jjinoni00@gmail.com @noniextracts yfactorial.official@gmail.com

0. Seunghyun Lee gets her kicks from making people dizzy... “Watching millions of vividly coloured and strangely shaped elements repetitively moving, someone said that it felt like as if he was looking through a kaleidoscope...” words from It’s Nice That

1. Born May 1994, Seoul, Korea

2. Studied at Hongik University, “Visual Communication Design”, “Art Studies” and Central Saint Martins, “Graphic Design”

3. Currently working as y!, with precious Chaewon Kang.

4. Worked at AABB, Rebel9, Elephantspace and Triangle-Stuido

1/8

Midnight Sun Daze [1]

1/9

Woodland Fantasies [2]

1/2

mystrengthistrashcan.com [3]

1/12

The Fable of Net in Earth [4]

1/5

(ae) [5]

1/2

Pro-Pose [6]

1/3

MyGraveMyPeace, 100 Films 100 Posters, jiff [7]

1/11

Kimberly & Friends [8]

1/6

Kimberly & Friends NFT [9]

1/4

Hinterland [10]

1/5

Sound and Memory, wip [11]

1/3

Sound and Memory [12]

1/7

The Raw [13]

1/2

Magazine Them [14]

1/10

Axe and Dummy Heads Catalogue [15]

1/7

Axe and Dummy Heads [16]

1/7

2.XD:1~9(1) [17]

1/9

2.XD:1~9(2) [18]

1/4

Luncheon for YINYANG [19]

1/8

Heraldry of YINYANG [20]

1/7

Worksheet For Peeping Tom [21]

1/10

The Glassbead Game [22]

1/7

Still Life [23]

1/6

The Masque of the Red Death [24]

1/7

Midnight Sun [25]

1/7

Midnight Sun 2 [26]

1/13

Crypto Cloud Nine [27]

1/5

Trail Dust [28]

1/7

Dear Camus. [29]

1/7

The Crop Rotation [30]

1/9

Painting the Roses Red [31]

1/11

The Crop Rotation2 [32]

1/7

Emerald City Seoul [33]

1/11

Exploring Emerald City [34]

1/8

THE REAL Museum2 [35]

1/12

THE REAL Museum [36]

1/4

Cabinet of Wonder [37]

1/5

Ici Repose Vincent Van Gogh [38]

1/8

Creative Cloud Cabinet [39]

1/5

Art and Mind by Amelie Ravalec [40]

1/15

Sacred Teabag [41]

1/6

Y's Inferno [42]

1/2

HIVCD Design Colloquium [43]

El cardenal norteño (Cardinalis cardinalis)

casper's three brothers